Insights
Thinking for founders who build.
Strategy, diagnosis, and product decisions. Written for founders who are building or trying to figure out why what they built isn't working.
Product not growing after launch? Most founders are looking in the wrong place.
Most founders blame the product when growth stalls. The real reason is almost always simpler. They built for the wrong person.
The real reason your product stopped growing (it’s not what you think)
Retention doesn’t compound without the right behavior. Uber proved this by adding Uber Eats. Here’s why your product may need its own second behavior.
Why products fail after launch and the mistake founders make that burns funding
A product nobody used saved $75K annually and is still running today. Here’s what changed and why it was saved after a failed launch.