Profit Pathway—Your 12-Week Playbook for Subscription Growth

Build a Business That Grows Recurring Revenue, Reduces Churn, and Increases LTV

Stop losing subscribers faster than you can sign them up. The Profit Pathway guides subscription founders through a proven 12-week system to identify churn triggers, optimize onboarding, and create loyal, long-term customers. With 1:1 support and a personalized growth plan, you’ll finally take control of retention and recurring revenue.
Discover the Profit Path

You Don't Have to Do It Alone

Does This Sound Familiar?

You started your subscription business with big dreams — consistent revenue, loyal customers, and the freedom to work on the business instead of being stuck in it. No more chasing one-off sales, just steady growth month after month.

But somewhere along the way, it got complicated. Customers started canceling, and every churn notification felt like a gut punch. You tried to win them back, but it’s hard to know where to focus — better onboarding, better offers, or something else entirely?

Instead of smooth, predictable growth, every month feels like starting from scratch. You’re stuck juggling onboarding, engagement, and retention all at once, trying to keep customers happy while keeping yourself sane. The dream of "passive" revenue? Yeah, that’s starting to feel more like a myth.

And then there’s the expenses — platform fees, failed payments, ad costs that seem to rise every week. The more you make, the more it seems to disappear. You know retention is the answer, but it’s hard to focus on long-term strategy when you're putting out daily fires.

This isn’t the business you imagined, and honestly, it’s exhausting. If you’re feeling stretched thin and second-guessing everything, you’re not alone. More importantly, you don’t have to figure it out on your own.

I struggled for years

Why I Created This Program

Hi, I’m Jess, and I know exactly how it feels to be stuck in the subscription business grind—pouring time, energy, and money into growth but still feeling like you’re barely breaking even. It’s frustrating to watch customer churn undo all your hard work, especially after all the effort it takes to win those customers in the first place.

With over 15 years of experience in tech and business strategy, I’ve helped companies increase retention, optimize customer experiences, and streamline operations to drive predictable, sustainable growth. I’ve seen firsthand how subscription-based businesses face unique challenges—like keeping subscribers engaged beyond free trials, managing churn, and maintaining profitability with rising platform costs.

That’s why I created Profit Pathway—Your 12-Week Blueprint for Lasting Business Growth. This program isn’t about trendy marketing hacks or fluffy advice. It’s about real, practical strategies for subscription-based businesses to increase customer lifetime value (LTV), reduce churn, and build a steady stream of recurring revenue.

Along the way, I’ve invested over $50,000 in training and certifications to master retention, user experience, and growth strategy. I built this program to help founders like you go from “survival mode” to running a subscription business that grows month after month—without relying on constant ad spend or endless customer support headaches.

This isn’t just theory. It’s a step-by-step process designed to help you build a business that runs like a well-oiled machine. Because growth shouldn’t come at the cost of your mental health, your time, or your profit margins.

This Is A Pattern I See Over and OVer again

You’re Not Alone—And It’s Not Your Fault

Running a subscription-based business is uniquely challenging. It’s not just about making the first sale—it’s about keeping subscribers engaged, month after month. The truth is, most subscription founders face the same core struggles:

Churn Chaos: Customers cancel before you’ve recouped acquisition costs, leaving you in a constant cycle of replacing them.

Pricing Paralysis: You’re torn between raising prices to boost margins or keeping them low to stay competitive. Every change feels like a risk.

Operational Overwhelm: Managing customer support tickets, failed payments, and subscription renewals eats up time you should be spending on growth.

Growth Plateaus: You’ve maxed out your “easy wins” with ads and promos, but growth has stalled. You know there’s potential, but you’re not sure where to focus next.

These challenges aren’t a reflection of your abilities—they’re built into the model of subscription-based businesses. But here’s the good news: they’re all fixable. I’ve seen subscription founders go from barely breaking even to running lean, profitable, and scalable businesses. The key is focusing on the levers that have the biggest impact on growth, churn, and customer lifetime value (LTV). And that’s exactly what this program is designed to do.

Real Results

From $0 to $60,000 in 8 Months

"Jessica has been instrumental in helping me grow my brand-new business from zero followers and zero profit to over 15,000 YouTube subscribers and an e-commerce store on track to hit $100,000 in revenue!

I started my business in February 2024, and as I close out the year, I feel more prepared than ever to double my follower count and triple my revenue in the coming year.

Her expertise has helped me tackle challenges and obstacles that many small business owners struggle with—at a pace 10 times faster than I could have managed on my own.

Jessica’s skills and knowledge in business growth and strategy are exactly what entrepreneurs and business owners—new or experienced—need. If you're feeling stuck and wondering what your next move should be, she has the answers to guide you forward.

I’m excited to continue working with her this year, and with her guidance, I’m confident I’ll reach my ambitious new goals!"
Taylor D. | Content Creator
Media and Entertainment

Business Can Feel Overwhelming

When Struggling to Build Long-Term Customer Loyalty

You want a clear, strategic approach that drives growth, increases customer retention, and boosts profits without overwhelming your resources. The last thing you need is to waste money on ads that don’t bring in consistent, long-term customers.
Picture this

A subscription business that runs like a well-oiled machine—streamlined processes that free up your time while improving customer satisfaction and boosting profits.

A loyal customer base that keeps renewing and upgrading their subscriptions—driving long-term revenue and increasing lifetime value.

A sustainable growth plan—designed to scale your business without burning you out or overextending your team.

A clear path to profitability—focused on data-driven strategies that maximize retention, optimize pricing, and eliminate unnecessary guesswork.

This is what a thriving, efficient subscription-based business looks like. And it’s within your reach.

Introducing

Profit Pathway Coaching Program

I created this 3-month 1-on-1 coaching program specifically for subscription-based business owners who are ready to scale their operations and improve retention without burning out. Together, we’ll design a tailored strategy that will help you:

Identify high-value opportunities within your subscription model that drive long-term profitability.

Attract and retain the right customers who will keep renewing and increasing their lifetime value.

Streamline your operations to cut unnecessary costs, optimize pricing, and improve margins.

Create a sustainable, scalable growth plan that will grow your business without stretching your resources too thin.

No more wasting time on strategies that don’t bring consistent results. No more wondering what to focus on next. With this program, you’ll have a step-by-step roadmap to growing your subscription business sustainably.
Who is this for?
Profit Pathway is for founders, operators, and growth teams at subscription-based businesses who:

• Want to reduce churn but aren't sure which subscribers to focus on first.

• Struggle with onboarding drop-off and need to keep subscribers engaged from day one.

• Have unpredictable MRR and want a more stable revenue stream.

• Are tired of acquisition-only strategies and ready to maximize value from their existing subscriber base.

If you're focused on growing monthly recurring revenue (MRR), boosting lifetime value (LTV), and optimizing the customer experience for long-term growth, Profit Pathway was made for you.
What You’ll Achieve in 12 Weeks
By the end of this 12-week program, you’ll have a fully customized system to:

Pinpoint Subscriber Churn Triggers – Uncover the top reasons your subscribers cancel (and stop them before they do).

Build a Best-in-Class Onboarding Flow – Increase free-to-paid conversions and get new users to their first win faster.

Master Retention Analytics – Learn how to track and measure churn, LTV, and engagement rates with tools like Mixpanel.

Create High-Retention User Journeys – Design customer journeys that guide subscribers through onboarding, engagement, and upsells.

Predict Churn and Take Action Early – Use segmentation and early warning indicators to identify at-risk subscribers.

Increase Profit Margins with Optimized Pricing – Fine-tune your pricing strategy to maximize revenue, ensure value alignment, and reduce friction in the customer acquisition process.

Craft a Sustainable Growth Strategy – Develop a roadmap for scalable, long-term growth that balances acquisition, retention, and profitability, without draining resources or leading to burnout.

If you’re ready to go from constantly replacing lost subscribers to building a growth engine that feeds itself, Profit Pathway will show you the way.
What You Get in This Coaching Program​
  • ✨ Business Health Review​ $1,500

    We’ll analyze your business’s marketing, retention strategies, customer satisfaction, user experience, and profitability margins to uncover inefficiencies, roadblocks, and opportunities for growth.

  • ✨ Custom-For-You Action Plan​ $1,200

    Receive a tailored, step-by-step plan designed to improve customer retention, boost profitability, streamline operations, and implement a sustainable growth strategy.

  • ✨ Personal 1:1 Coaching Sessions​ $1,200

    12 personalized coaching sessions over 3 months to guide you through challenges, refine your strategy, and adjust your plan for optimal results.

  • ✨ The Retention Overhaul System​ $2,000

    Learn proven strategies to transform one-time users into long-term subscribers. Implement retention tactics designed to reduce churn, increase upsells, and maximize customer lifetime value.

  • ✨ The Customer Happiness Journey​ $2,000

    Map out your customer journey to ensure every touchpoint fosters satisfaction, loyalty, and long-term engagement.

  • ✨ The Operational Streamline​ $1,500

    Identify and eliminate bottlenecks, automate key processes, and optimize operations to ensure long-term growth and scalability.

  • ✨ Pricing Prestige​ $1,300

    Refine your pricing strategy to maximize profitability while ensuring long-term customer loyalty and avoiding alienation.

  • ✨Support For You​ $500

    Stay connected with direct access to me via Slack and email for ongoing support, advice, and resources throughout the program.

Total Value: $11,200

Limited Offer for the First 3 Clients—Only $1,000

I’M COMMITTED TO YOUR SUCCESS

Our Win-Win Promise to You

I’m confident that if you fully commit to the work, you’ll see transformative results in your business. That’s why I offer a $900 money-back guarantee: If you complete the program, implement the strategies, and don’t see measurable improvement, I’ll refund you $900—no questions asked.

This is a risk-free opportunity to work with me and transform your business. If you do the work, I’m confident you’ll see the changes you’re looking for.
Apply for Coaching Now – Limited Spots Available!

FAQs

What is the Profit Pathway?
The Profit Pathway is a comprehensive strategy designed specifically for subscription-based businesses. It focuses on maximizing retention, optimizing pricing, improving user experience, and implementing sustainable growth strategies to drive predictable Monthly Recurring Revenue (MRR). By combining data-driven insights and automation, the Profit Pathway helps businesses grow efficiently while keeping their customers satisfied.
Retention is a key focus of the Profit Pathway. By analyzing real subscriber behavior and using segmentation, we develop personalized strategies to engage and retain subscribers. Keeping existing customers is significantly cheaper than acquiring new ones, and our approach ensures that subscribers stay longer and remain satisfied with the service.
Customer satisfaction is at the heart of the Profit Pathway. We focus on optimizing user experience across every touchpoint, from the first interaction with your brand to ongoing customer support. By using data to understand customer preferences and behavior, we tailor your product experience to meet their needs, leading to higher retention and better customer relationships.
Unlike many growth strategies that prioritize acquisition, the Profit Pathway focuses on maximizing the value of each subscriber. We take a holistic approach by using data-driven insights to guide decision-making, optimizing pricing strategies, and implementing automation to create ongoing growth loops. This ensures that your business is built on sustainable, long-term growth rather than short-term acquisition spikes.
Pricing is a crucial element in the Profit Pathway. We analyze your current pricing model and identify opportunities to adjust or optimize it to increase customer lifetime value. Whether it’s adjusting tiered pricing or offering value-based packages, we help you find the right pricing strategy that aligns with your customers’ needs and maximizes profitability.
Yes! Whether you’re just starting out or have an established business, the Profit Pathway is flexible and can be tailored to your specific stage of growth. We work with businesses to create strategies that align with their current goals and challenges, ensuring that each step is focused on driving sustainable, long-term growth.
By focusing on retention, customer satisfaction, and sustainable growth strategies, you can expect improved subscriber loyalty, increased MRR predictability, and a stronger customer base. With the right pricing and retention strategies in place, you’ll see a more predictable revenue stream and better long-term business sustainability.
Results vary depending on the specific needs and challenges of your business. However, many businesses start seeing improvements within the first few months, especially in areas like customer engagement and retention. Sustainable growth typically takes longer, as it involves implementing long-term strategies, but you can expect to see steady, measurable progress over time.
While the Profit Pathway is designed specifically for subscription businesses, many of the strategies we use—such as data-driven decision-making, segmentation, and pricing optimization—can be beneficial to other types of businesses as well. If you have a recurring revenue model or a need to improve customer loyalty, the Profit Pathway can be adapted to suit your business needs.
Getting started with the Profit Pathway is simple. Reach out to us for a consultation, and we’ll work with you to understand your business’s unique challenges and opportunities. From there, we’ll tailor a strategy that aligns with your goals and start implementing the steps needed to drive growth.

Ready to Build a Profitable Business and End Burnout?

Not sure if this coaching program is the right fit? Check out our other programs below to find the best match for your needs.

Power Hour

Need immediate, focused support on a specific challenge? The Power Hour session is designed to help you overcome key obstacles and make impactful progress in your business.
$ 250 One Time Fee
  • 1-hour focused coaching session
  • In-depth analysis of your specific challenge or roadblock
  • Tailored, actionable strategies and next steps
  • Follow-up email with key takeaways and resources to help you implement
Apply for Power Hour Now

Business Growth & Profitability Coaching

A 3-month coaching program designed to help you create a customized action plan with 1-on-1 guidance at every step.
$ 1,000 First 3 Clients Only - Monthly Plans Available
  • 12 Weeks of Coaching (12 sessions, 1 per week): One-hour weekly calls to assess progress, refine strategies, and keep you on track toward your goals.
  • Custom Growth & Profitability Strategy: A tailored action plan that aligns with your goals and addresses key challenges in your business.
  • Ongoing Support: Unlimited email access for questions, advice, and resources between sessions.
  • Actionable Insights & Tools: Practical strategies, templates, and systems to optimize your business operations.
  • Accountability & Results Tracking: A clear process to measure progress, adjust strategies, and ensure you're on course.
  • Bonus: Exclusive resources and materials to help implement what we discuss.
Apply for Coaching Now
If you complete the work and don’t see results, I’ll refund $900. Simple as that.
Limited

Business Growth Partnership

For businesses aiming for significant long-term growth, requiring high-level guidance and strategic support.
$ 1,500/mo + 1-3% equity
  • Weekly 1-hour Consulting Calls: Ongoing, personalized calls to discuss progress, refine strategies, and address challenges, ensuring you're on track for scalable growth.
  • Comprehensive Business Strategy: Tailored plans to fuel growth, profitability, and scalability. We'll identify opportunities, remove bottlenecks, and create a roadmap for success.
  • Customer Acquisition & Retention Strategy: Deep dive into acquisition funnels and retention tactics to help build a loyal customer base and drive long-term revenue.
  • Quarterly Business Audits & Reviews: Every three months, we’ll assess performance against growth targets, recalibrate strategies, and make data-driven adjustments.
  • VIP Resources & Networks: Access exclusive tools, templates, and an extended network of potential partners, investors, or talent.
  • Process Optimization: Continuous assessment and optimization of workflows to increase operational efficiency and support rapid growth.
  • Revenue Diversification Strategy: I’ll help you expand revenue streams, reduce reliance on one source, and explore new opportunities, such as entering new markets or launching complementary products/services.
  • M&A Strategy & Guidance: If applicable, I’ll guide you through mergers, acquisitions, or strategic partnerships to fuel growth, helping you identify opportunities and navigate the process effectively.
  • Exit Strategy Planning: If appropriate, we’ll help you create a clear exit strategy that aligns with your long-term business vision.
  • Unlimited Email & Text Support: You’ll have access to me for real-time advice and guidance whenever you need it.
  • Equity Participation (1-3%): You’ll offer 1-3% equity in your business, aligning our interests in achieving long-term growth.
Apply Now
For business owners serious about scaling and willing to invest in long-term growth. If you're ready to take your business to the next level and put in the work, let's talk about how we can make this partnership a success.
Work Smarter. Earn More. Live Fully.
Dive into business growth, customer retention, and smart design strategies that drive profitability and sustainable success for your business.