PRODUCT STRATEGY CONSULTING
Your product isn't working.
Let's figure out why.
Most products fail after launch. Users don't show up. The ones who do, don't come back. DLC finds out why and what to do about it.
Fixed fee. No hourly billing. No long-term commitment required.
The problem
Most products that fail after launch share the same symptoms.
Users don't come. Or they come and don't return. Revenue stalls. Without a clear diagnosis, founders do what feels logical: build more features, spend more money. The problem doesn't get solved. Here are the common root causes we see:
01
Wrong audience
The product was built for someone who was never going to get enough value from it to stay or pay.
02
Misaligned value
The core problem the product solves isn't painful enough or the solution doesn't solve it well enough to matter.
03
Broken experience
Users can't find the value fast enough. They leave before they understand why the product exists.
How DLC works
Before we fix anything, we find out what's actually broken.
A structured process that reviews your product, identifies what's not working, and gives you clear solutions to test.
Existing product
Product Diagnosis
$4,500
Find what's broken and why
↓
Product Strategy
$18K–$28K
Build the right fix
Pre-build
Discovery Sprint
$2,500
Validate what's worth building
↓
Product Strategy
$18K–$28K
Build the right fix
The cost of your first engagement, Product Diagnosis or Discovery Sprint applies toward Product Strategy if you continue within 30 days.
Why DLC
The combination almost no boutique firm has.
M&A + investor lens
Not everything needs to be built. DLC identifies existing tools and integrations that solve the problem faster and cheaper as an alternative.
Fresh perspective
We use your product the way a real user would, not the way someone who built it does. That gap is usually where the real problem lives.
10+ years product & UX
Healthcare, B2B SaaS, finance, consumer platforms. Pattern recognition that finds problems faster than another sprint will.
Root cause focus
Most teams fix symptoms. DLC finds what's actually broken upstream: the audience, the value, the flow.
No execution
DLC diagnoses and defines. Implementation is referred out. That separation keeps recommendations unbiased.
Transparent pricing
Fixed fees. Milestone payments. Prices are public. No "contact us for a quote."
Case study
Sometimes the product isn't the problem. The direction is.
A product already in development. A team ready to build on top of existing software. One strategic review changed everything.
01
The situation
A startup had a monolith social app built for shopping, chatting, and broadcasting. They wanted to add real estate virtual tours on top of it, reusing their proprietary AR software.
02
What we found
The existing app was too cumbersome to reuse. The real opportunity was a standalone real estate touring app: focused, simple, built for the agents who needed it most.
03
The outcome
Two products redesigned: the consumer facing app and the admin product. MVP launched with 130+ whitelisted users onboarded and sold to partners for whitelisting.
Real Estate · AR · Product Strategy · MVP · DLC
"In less than a year, her impact on our processes, strategy, and mobile product portfolio has been immeasurable."
— Daniel J., VP of Product
Case study
When the product direction needs to change before more is built.
A healthcare software startup building in the wrong direction. One strategic review before any development investment changed everything.
01
The situation
A healthcare software startup was building in the wrong direction. Development was underway and the team was committed, but the market they were targeting was crowded and the pain wasn't urgent enough.
02
What we found
An adjacent compliance problem with broader market reach, less competition, and far more urgent pain for the same buyer. The real opportunity was hiding one step away from where they were looking.
03
The outcome
Strategy pivoted before any dev investment was wasted. MVP shipped year one and was adopted across 60+ healthcare facilities nationwide, generating $650K in year-one revenue.
Healthcare · Compliance Software · Market Repositioning · Prior to DLC
Services & investment
Three products. Fixed fees. No surprises.
Priced on outcomes. The right question isn't what this costs. It's what it costs to keep guessing.
Product Diagnosis
1–2 weeks
Reviews what was built, who is actually using it, what the metrics say, and where things broke down. Ends with a written diagnosis and clear recommendations with what to fix, what to cut, and what to build next.
Product Strategy
3–5 weeks
Deep strategy work covering user definition, feature prioritization, and MVP scoping. Culminating in wireflows (annotated concept sketches). A buildable plan your dev team can act on.
$18K–$28K
Fixed fee · milestone payments
40% to start · 30% at midpoint · 30% at completion
Discovery Sprint
2–3 days
Surfaces bad assumptions and clarifies exactly what to build before you commit to building it. You'll know what to build and why, even if you never hire DLC again.
$2,500
Fixed fee
About
Jessica Morales
I think about product the way investors think about businesses. What's working, what's broken, and what it would take to fix it. That combination of M&A lens, product strategy, and UX fluency is rare. I started DLC because too many founders keep building on a broken foundation. I want to help you find it and fix it
UX Strategy & Management
Nielsen Norman Group · 10+ years
M&A, Business Scaling & Valuations
Epic Elite · Roland Frasier
Customer Retention & Conversion
CXL
Healthcare & regulated industries
Pattern recognition from real deployments