Case studies
The work behind the thinking.
Real engagements. Real problems. Real outcomes. Some happened before DLC was formalized. All shaped the methodology behind it.
Case study
When retention is broken, the answer is rarely more features.
A consumer rewards platform with stalling engagement and a 12-month delivery cycle. Four months later, retention was up and revenue was moving.
30%+
Retention improvement
$100K+
Revenue in 30 days
70%
Delivery cycles reduced by
01
The situation
A consumer rewards platform was struggling with retention. Users signed up but didn't come back. Delivery cycles stretched to 1 year.
02
What we found
The onboarding experience wasn't delivering value fast enough. Users never reached the moment that made the product worth returning to.
03
The outcome
Streak retention saw a 30%+ lift. A feature integration generated six-figure revenue impact in 30 days. Delivery cycles dropped 70%.
Consumer Rewards · Retention · Product Strategy · Prior to DLC
Case study
When the product direction needs to change before more is built.
A healthcare software startup building in the wrong direction. One strategic review before any development investment changed everything.
$650K
Year-one revenue
60+
Healthcare facilities nationwide
Pre-sold
With high fidelity prototypes
01
The situation
A healthcare software startup was building in the wrong direction. Development was underway and the team was committed, but the market they were targeting was crowded and the pain wasn't urgent enough.
02
What we found
An adjacent compliance problem with broader market reach, less competition, and far more urgent pain for the same buyer. The real opportunity was hiding one step away from where they were looking.
03
The outcome
Strategy pivoted before any dev investment was wasted. MVP shipped year one and was adopted across 60+ healthcare facilities nationwide, generating $650K in year-one revenue.
Healthcare · Compliance Software · Market Repositioning · Prior to DLC
Case study
Sometimes the product isn't the problem. The direction is.
A product already in development. A team ready to build on top of existing software. One strategic review changed everything.
130+
Whitelisted users
2
Products redesigned
01
The situation
A startup had a monolith social app built for shopping, chatting, and broadcasting. They wanted to add real estate virtual tours on top of it, reusing their proprietary AR software.
02
What we found
The existing app was too cumbersome to reuse. The real opportunity was a standalone real estate touring app: focused, simple, built for the agents who needed it most.
03
The outcome
Two products redesigned: the consumer facing app and the admin product. MVP launched with 130+ whitelisted users onboarded and sold to partners for whitelisting.
Real Estate · AR · Product Strategy · MVP · DLC
"In less than a year, her impact on our processes, strategy, and mobile product portfolio has been immeasurable."
— Daniel J., VP of Product
Case study
When consolidating the right systems saves more than time.
An enterprise retailer running multiple legacy systems that didn't talk to each other. One redesigned platform saved $1M annually.
$1M
Annual savings
2
Legacy systems retired
01
The situation
A large enterprise retailer had two legacy taxonomy systems creating inconsistencies, manual processes, and significant operational overhead across teams.
02
What we found
The systems could be consolidated into a single admin portal. The MVP roadmap was reprioritized to focus on the highest-ROI problems first.
03
The outcome
A taxonomy admin portal designed to save $1M annually by replacing and consolidating legacy applications across the organization.
Enterprise Retail · Systems Consolidation · Product Strategy · Prior to DLC
Case study
When the right prototype opens the right doors.
A gaming tournament platform that needed to prove its value before anyone would invest. The prototypes did the talking.
$50K
Investment raised with prototypes
$10M
Merger supported with prototypes
$4M
Tournament event powered
01
The situation
A gaming tournament software startup needed to raise capital and prove product viability. The team had a vision but needed it translated into something investors and partners could evaluate.
02
What we found
The core tournament management concept was strong. What it needed was a clear, testable prototype that showed the full experience, not just the idea.
03
The outcome
Prototypes raised $50K in investment and supported a $10M M&A deal. The platform powered a $4M tournament event.
Gaming · Tournament Software · Product Strategy · Prior to DLC
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