Insights on Customer Retention, UX, and Product Strategy
Latest Insights
The Hidden Reason Your Retention Efforts Fail
Retention doesn’t compound without the right behavior. Uber proved this by adding Uber Eats. Here’s why your product may need its own second behavior.

Stop Chasing New Customers: How to Measure and Improve Customer Retention
Want to boost customer retention? Learn how to measure, track, and improve retention using proven strategies that reduce churn and increase LTV.

How to Improve UX Without Spending a Lot of Money
UX improvements don’t have to cost a fortune. Learn how small, strategic changes can boost user experience and efficiency without breaking the bank.

How I Turned a Failing Product Into a Retention Success Story
When a product struggles, it’s easy to point fingers—at the market, the features, or even the users. But real change starts with asking the hard questions: What do users truly need? Are we delivering on our promises?