Many business owners are familiar with working long hours.
Missing family events–to give the best customer service.
Teetering on the edge of burnout.
Our client, Ryan, worked 50-60 hours a week in his plumbing company. Everyone around him would consider him happy and successful. His company was earning $1M/year in revenue, but he was still working the weekends and 16 hour days.
The Problem: Working Long Hours and Missing Family Time
Many consultants have told Ryan to hire more people and scale. This is common advice given to those in Ryan’s situation. Our philosophy is to do right by our clients. That means understanding on a deep level what matters most to our clients.
So we asked him what his goals for his life and his business were.
“It’s not about the money”, he said. “It’s about the time I don’t have. I haven’t had enough time to spend at home with my family.”
Sometimes scaling is not what someone wants. We need to respect that as consultants.
The Solution: Saying No and Raising Prices
The good news is, there are ways to get busy business owners time back. The main issues our client was having, was taking every single job, at all hours, and pricing.
Here’s our business burnout solution for Ryan:
Rank your clients
Say no to lower end clients
Raise prices for better profit
So after Ryan put this into practice, what happened to his time?
The Results: More Family Time and Less Burnout
Ryan immediately raised his prices and started saying no more often.
He thought by doing this, he would have lost customers.
After speaking with him, he told us, “People would call saying their sinks were leaking. It would be on the weekend while I was on the couch with my girls. I told them my price was higher for emergency calls. They didn’t even hesitate. They booked on Monday or Tuesday instead.”
As a result, Ryan has been taking less “emergency calls” and has been home more often.
The cheaper clients he would say yes to?
Those clients, he referred out to a business down the street.
For Tired Business Owners Wanting Time
It happens so often. In the beginning of growing, business owners are hungry. They feel like they need to say yes to every lead. Not all leads or customers are equal.
By saying no and raising prices you can take control of who you serve. This is one strategy business owners can use to reduce work hours in their business.
Yes. Ryan could have scaled. He could have hired people, trained them, and replaced himself outside of the business.
But that’s not always what someone wants.
Growing a Business? Tired and Want Time Back?
It is possible to get your time back as a busy business owner working long hours.
At Design Labs Consulting, we also help our clients grow their businesses. Check out how another client grew his e-commerce business earning $100K in less than 13 months.
Want to break through stagnating revenue numbers? Are you confused where to take your business now? Want your time back?
Let us help you build the business you’ve been dreaming of and create the freedom you deserve. Your business does not have to run your life. You can take control by getting clarity, the right strategies, and taking action.
Book a free clarity call with us to see how we can help you today.
