Imagine you want to quit your 9-5 sales job. You start your first YouTube channel, because that’s how you make money, right? Your first channel gets shut down, and you start a second one.
Our client, Taylor, began his new YouTube business with 0 followers and $0 in profit. His goal was to leave his 9-5, but he wasn’t making any money. The mistake he was making is one that most content creators face.
The Problem Most Content Creators Face
Most content creators think they can only earn money online through content monetization. In Taylor’s case, he needed 1,000 subscribers and 4,000 watch hours. Then he would qualify for YouTube’s monetization program.
Once monetized, YouTubers earn (on average) between $0.01 and $0.03 per view. While this doesn’t sound bad, it means Taylor would need millions of views to earn enough. Imagine getting millions of views off of 1,000 subscribers!
We advised Taylor to stop waiting for monetization and start building a business. Monetization would become an extra revenue stream when the time came.
Next, we would need a plan.
The Approach
Our business strategy for content creators is straight forward.
This is the same framework we use for all clients.
Get clarity on both long-term and short-term goals.
Assess current status, strengths, and unfair advantages.
Build a tailored business roadmap.
Meet weekly for accountability, mindset coaching, and actionable strategies.
Measure results and iterate.
For Taylor, we focused on:
Leveraging his strengths in sales and livestreaming.
Using his growing audience to market to.
Creating a strategic roadmap to grow his business.
The Solution & Actions Taylor Took
Taylor created an e-commerce business that catered to his audience. He was able to monetize his YouTube channel before passing monetization requirements.
He took massive action—an essential step for any client looking to see success.
Here’s what Taylor did:
Surveyed his audience to identify products they already buy.
Found platforms where his audience buys those products.
Created or resold products that met his audience’s needs.
Marketed to his audience.
Sold his product or service.
What Happened
Taylor sold a product his YouTube audience already purchased—collectible cards. He identified a marketplace where he could sell. Using his connections, he negotiated prices below retail cost. He started his e-commerce business by reselling collectible cards.
Taylor leveraged his YouTube audience and community to market his new business. He made his first 100 sales within a month, proving he could generate income from his business. His MVP (Minimum Viable Product) passed.
The next hurdle: He wasn’t making enough money to meet his goals, yet.
Optimizing the Business
Although Taylor was earning thousands per month, it still wasn’t enough. To scale, we implemented e-commerce growth strategies like bundling. This increased his average order value (AOV).
After some research, he created mystery bundles. This increased the perceived value and played on the psychology of winning. He added a new product line, which performed better than selling packs.
What were the results?
The Results
With bundling, Taylor increased his AOV. In 13 months, his e-commerce business scaled from $0 to $100K in revenue. He stopped waiting for YouTube monetization and has been building a profitable venture. We created a strategic roadmap together and he took action. When revenue targets weren’t hit, we iterated. Bundling helped Taylor boost sales and continue to deliver value to his audience.
He was able to leave his 9-5 job and is building his business full-time.
Growing a Business?
It is possible to build a profitable side business while working 9-5. Yes, you can build this with little money, too. It’s achievable with the right strategies and taking action.
If you’re struggling to grow your business, book a free call with us today. It takes clarity, the right strategy, massive action and patience.
Let us help you build the business you’ve been dreaming of and create the life of freedom you deserve.
